Resume

Education

Saint Louis University, St. Louis, MO

Bachelor of Arts in Communication, Journalism & Media Studies track

Minors in Visual Communication and Marketing

Summa Cum Laude

Work Experience

Cor Jesu Academy, Admissions Coordinator

July 2021 - present

Increased event attendance by 1150% through implementation of self-designed marketing plan
Overhauled organizational system to centralize event planning and communication system
Oversaw 200 student ambassadors
Conceptualized, planned, and executed 5 events for incoming students in grades 6-8
Scheduled 5 social media posts per week over 3-month period
Mentored 8 students on graphic design and social media best practices
Captured video and photo during 10 all-school events for social media and magazine
Recruited 125 students for the Class of 2026
Recruited 120 students for the Class of 2027
Brainstormed 8+ giveaways per school year for middle school girls
Increased 7th grade event registration by 43%
Designed 4+ apparel pieces for middle school girls

Amy Littleson, LLC.

Editorial Assistant

June 2021 - present

Posted real-time Instagram stories over 3-day event reaching 49.1K accounts
Designed 9 bridal-inspired items for collaboration with Amazon Merch on Demand
Generated $18,000+ in commissions during 2022 Holiday campaigns (278% YOY increase)
Revamped 12 Instagram graphics to match rebranded site
Grew Instagram following by over 37% through consistent engagement with followers and brands
Remodeled 3 page media kit for brand partnerships
Oversaw total creative rebrand for website
Took over Instagram account during holiday campaign and 2 sponsored shoots
Manage Instagram direct messages

Intern

September 2020 - June 2021

Created Instagram story graphics averaging 2,700 impressions per post
Designed 2 graphics per week crossposted to 2 platforms
Conceptualized creative vision and guidelines for Holiday Gift Guide that increased earnings by 114%
Assisted with Instagram engagement by responding to comments and interacting with a following of over 122,000 people
Managed 2 affiliate programs for brand (RewardStyle and ShopStyle)
Assisted with live social media content for 48 hour event
Redesigned media kit for potential brand partnerships
Created branded gifs for community use
Wrote 1 guest blog post per month

Washington University in St. Louis - Olin Business School

Social Media Specialist

February 2021 - July 2021

Increased social media following by 28%
Draft and schedule 20+ social media posts each week through Salesforce and Later
Write 3 blog posts per month for the Olin blog
Established specific and measurable social media goals
Collaborated with team to achieve brand goals through social media

Production Assistant

May 2019 - May 2020

Oversaw social media mentions and traffic with Salesforce Social Studio
Organized Instagram story analytics to track audience interest
Edited, shot, and produced 3 videos a month for Olin YouTube Channel
Led creative video production for annual "Shakespeare at Olin," a 30-minute live-stream event
Contributed 3 articles a month for Olin Blog
Spearheaded motion graphic sequences used for Olin promotional material
Designed magnets to increase workplace efficiency
Interviewed 10+ WashU faculty members for video use
Created Olin inspired Zoom backgrounds

Effie's Paper: Stationery & Whatnot, Intern

January 2021 - July 2021

Assisted with Instagram engagement by reaching out to similar accounts and monitoring a following of 25K+ followers
Produced 3 short-form videos for TikTok and Instagram each week
Created still and motion graphics optimized for Instagram feed and stories
Developed animated bumpers for brand consistency across platforms
Designed graphics for Instagram and Pinterest

Saint Louis University Marketing & Communications, Intern

August 2020 - December 2020

Animated and designed updated 5 Instagram highlight reels for prospective students
Created branded gifs for internal and external use
Brainstormed new social media strategy based on recent trends
Organize and maintain digitized records for easy updating and retrieval

Tidy Projects, Graphic Designer

January 2020 - December 2020

Self-managed multiple projects with strict deadlines
Collaborated with 7 students to create clean designs for clients both on and off-campus
Managed and facilitated professional communication between clients and team members
Understood brand identity for multiple clients and brands

The Muny, Graphic Design Intern

June 2020 - August 2020

Collaborated with in-house graphic designer to create a variety of different advertisements for the Muny's Variety Hour
Assisted with creating brand guidelines for the Muny's Variety Hour series
Captured b-roll for promotional use

WFF Facility Services, Freelancer

January 2020 - May 2020

Executed full-feature videos of employee testimonials to increase recruitment
Designed 5 posters for various events and services
Created social media accounts to increase employee visibility on-site

Higher Education Channel Television, Intern

January 2019 - May 2019

Edited 3 full-feature videos covering small start-up companies in the St. Louis metro area
Created 6 social media videos for client use
Designed advertisements for 4 different social media platforms in order to promote donations on Giving Tuesday
Constructed flyers for 2 Educate.today live events broadcasted to elementary schools across the country
Produced a magazine cover with 20 collaged photos for HEC's seasonal magazine
Authored a summary of summer events for readers published in the seasonal magazine
Operated cameras during a live conference broadcast nationwide

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Leadership experience

National Student Advertising Competition, Creative Team

January 2020 - April 2020

Conceptualized experiential, nationwide creative campaign strategy
Developed comprehensive 20-page plansbook presented to judges
Received 3rd place out of 7 teams in competing district
Created animated pre-roll ads at the forefront of campaign

Saint Louis University Miracle Network Dance Marathon,

Graphic Design Chair

January 2019 - November 2019

Designed 5 graphics each week for SLUDM social media use
Mentored a team of 4 directors in creative production efforts
Helped manage and plan a 12-hour event for over 500 people
Collectively fundraised over $228,000 for 2 local Children's Miracle Network Hospitals
Created slideshow to be played during the event
Designed 7 overall apparel items sold throughout the year
Created 4 full-feature videos showcasing our events and promoting awareness and funds
Developed video and photography assets for future organization use

Saint Louis University Television, Anchor & Editor

August 2017 - May 2019

Designed digital graphics for weekly broadcasts
Edited weekly multi-camera newscasts
Responsible for writing weekly scripts

Awards & Achievements

Dean's List (Fall 2017 - December 2020)
- Given to students with cumulative GPA over 3.7
Excellence in Public Speaking Award (Spring 2018)
- Presented to 1 student each semester who gave an exceptional speech as voted by students and guest judges
Dan Kelly Scholarship in Broadcast Journalism Recipient
- Awarded to 5 outstanding students each year who are interested in working in broadcast or electronic journalism
Robert-Honigfort Journalism Scholarship Recipient
- Awarded to 1 outstanding student pursuing journalism in St. Louis
United Media Guild Journalism Foundation Scholarship Recipient
Lambda Pi Eta | National Communication Association

Skills & Software

Adobe Creative Suite
Microsoft Office
Final Cut Pro
Social Media
Canva
Google Analytics
Wix CMS
Wordpress CMS

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